✕ MUSICIANS WITHOUT BORDERS
Brand positioning and identity development for Musicians Without Borders, created in collaboration with Henry Scott.
In a shrinking NGO funding landscape, the challenge was to more clearly communicate what the organization stands for and how it differentiates itself.
The project included positioning, visual identity development, messaging, and communication direction across multiple touchpoints. The work focused on creating a stronger connection between the organization’s mission, public presence, and international community.
In addition to the brand work, we developed crowd activation concepts for the 1000 Strings Festival and directed an on-site photography shoot in Bosnia in collaboration with a photographer, helping ground the communication in real situations and communities connected to the organization’s work.
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In a shrinking NGO funding landscape, the challenge was to more clearly communicate what the organization stands for and how it differentiates itself.
The project included positioning, visual identity development, messaging, and communication direction across multiple touchpoints. The work focused on creating a stronger connection between the organization’s mission, public presence, and international community.
In addition to the brand work, we developed crowd activation concepts for the 1000 Strings Festival and directed an on-site photography shoot in Bosnia in collaboration with a photographer, helping ground the communication in real situations and communities connected to the organization’s work.
