✕ SUNNE
Brand Campaign & Lifestyle Identity for Sunne, a solar-powered pendent light by Marjan van Aubel.
For Sunne, I developed two complementary branding directions surrounding the launch and positioning of the product.
The first focused on the Kickstarter campaign and reward system, using a more expressive visual language with gradients, motion, and a vivid application of the identity to communicate the emotional qualities of sunlight and generate momentum around the launch.
Alongside this, I developed a more minimal lifestyle direction. Here, the identity became quieter and more atmospheric, allowing the object itself, its ambient glow, and the surrounding interior context to take center stage.
A key challenge throughout the project was balancing innovation and warmth, creating a visual identity around solar technology without making it feel overly technical or futuristic.
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For Sunne, I developed two complementary branding directions surrounding the launch and positioning of the product.
The first focused on the Kickstarter campaign and reward system, using a more expressive visual language with gradients, motion, and a vivid application of the identity to communicate the emotional qualities of sunlight and generate momentum around the launch.
Alongside this, I developed a more minimal lifestyle direction. Here, the identity became quieter and more atmospheric, allowing the object itself, its ambient glow, and the surrounding interior context to take center stage.
A key challenge throughout the project was balancing innovation and warmth, creating a visual identity around solar technology without making it feel overly technical or futuristic.
